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Friday, November 29, 2013

MSNBC and CNN Both Lose Almost Half their Viewers



And it couldn't happen to nicer people.

Via John Nolte at Breitbart:

Over tofu turkey, the powers behind the extreme-left cable news network MSNBC must have expressed many thanks yesterday for CNN, because it is only by comparison to CNN that MSNBC's November ratings are not embarrassing. Compared to November of last year, MSNBC's viewership has nearly been cut in half and the "Lean Forward" network continues to get crushed by Fox News. 
MSNBC:  
Primetime (Mon-Sun): 645,000 Total Viewers / 190,000 A25-54
Total Day (Mon-Sun): 401,000 Total Viewers / 124,000 A25-54 
Fox News: 
Primetime (Mon-Sun): 2,011,000 total viewers / 348,000 A25-54
Total Day Mon-Sun): 1,201,000 total viewers / 248,000 A25-54 
In total viewers, Fox News beats MSNBC by nearly 3-to-1. In the advertiser-coveted 25-54 demo, the ratio is closer to 2-to-1.  
Compared to November of last year (a presidential election year), MSNBC is down 45% in total day viewers and 50% during primetime. Fox is down only 21% and 18%, respectively

Huh. I guess Martin Bashir's weirdo rant didn't help their ratings. How odd.

Meanwhile CNN isn't doing so great...

The left-leaning CNN had a terrible November. Compared to November of 2012, the cable news network lost 59% of its total day audience and 62% of its primetime audience in the all-important 25-54 demo. Granted, last November was the month of the presidential election and a drop-off in viewership is to be expected, but by comparison Fox News is down only 21% and 18% respectively.  
CNN has also lost its short-lived dominance over its left-wing competition at MSNBC in every conceivable measurement.  
CNN: 
Primetime (Mon-Sun): 481,000 Total Viewers / 153,000 A25-54
Total Day (Mon-Sun): 335,000 Total Viewers / 100,000 A25-54 
MSNBC: 
Primetime (Mon-Sun): 645,000 Total Viewers / 190,000 A25-54
Total Day (Mon-Sun): 401,000 Total Viewers / 124,000 A25-54 
For the 143rd consecutive month Fox News blew both CNN and MSNBC away. Last month, in fact, Fox News beat both of its left-wing counterparts combined in both total viewers and the advertiser-coveted 25-54 age group: 
Primetime (Mon-Sun): 2,011,000 total viewers / 348,000 A25-54
Total Day (Mon-Sun): 1,201,000 total viewers / 248,000 A25-54   

I remember when CNN was my go to station for news. It that way for years and years for me, and now it's just trash on that station.

I guess that's just the way it goes. After all, there was a time I when I actually subscribed to TIME.


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